Videography

Project: Silk Road Presents…

Brand: Serve Asia

Serve Asia’s ‘Silk Road Presents…’ creatively dismantles stigmas through entertaining food reviews, achieving a 50% increase in trips and a remarkable 70% surge in engagement for this East Asia-focused brand.

Challenge: Serve Asia, focusing on short-term trips in East Asia, confronted barriers in promoting the Silk Road, mainly located in Western China, home to five Muslim People Groups. The region had been largely unexplored due to stigmas associated with both Western China and Muslim communities, presenting a challenge in attracting interest and dispelling negative perceptions.

Solution: To combat the stigma, my friend Greg and I devised a unique approach — food reviews. These engaging video reviews were strategically shared on social media and at conferences, sparking conversations about the Silk Road. By infusing humor and humanity into the narrative, we successfully shifted perceptions, leading to a fifty percent surge in Silk Road trips and a staggering seventy percent increase in overall engagement and activity.

Project: Serve Asia Podcast

Brand: Serve Asia

Discover OMF International’s youth-oriented brand, Serve Asia, in the compelling Serve Asia Podcast—an authentic interview series with missionaries and staff, attracting two thousand listeners in the first three months and boosting youth engagement.

Challenge: In the quest to enhance youth engagement, OMF International introduced the Serve Asia brand. Recognizing the significant overlap between our target demographic and avid podcast listeners, the challenge was to bridge this gap.

Solution: Implementing an authentic interview style, we delved into the organization’s inner workings, featuring compelling stories from missionaries and employees. The result was a captivating Serve Asia Podcast, drawing in two thousand listeners within the initial three months and effectively boosting activity within the younger demographic.

Project: 60 Seconds In…

Brand: Serve Asia

Serve Asia’s ’60 Seconds In…’ takes viewers on a global journey, boosting brand presence with captivating, minute-long glimpses into diverse locations, resulting in a remarkable 60% increase in engagement.

Challenge: Serve Asia, a branch of OMF International targeting a younger audience, faced the task of establishing its brand identity and expanding its reach on social media.

Solution: Leveraging OMF International’s extensive archive of global footage, I spearheaded the creation and organization of a centralized server for global editorial access. Introducing the concept of “60 Seconds In,” the aim was to transport viewers to diverse locations worldwide within a minute. This innovative approach sought to engage the younger demographic and enhance the overall brand presence of Serve Asia. By crafting unique videos for various locations, the project achieved remarkable success, evidenced by a substantial sixty percent increase in engagement and activity.

Project: A Journey Through the Silk Road

Brand: Partnered – Serve Asia and OMF International

Embark on the transformative ‘Journey Through the Silk Road,’ a compelling YouTube documentary that defies stigmas, captivates with cultural richness, and catalyzes a seventy percent surge in engagement for Serve Asia and OMF International.

Challenge: The Silk Road, nestled in Western China and home to five Muslim People Groups, remains shrouded in mystery for Westerners, compounded by negative stigmas against these communities in America. Facing skepticism about the impact of showcasing the region’s beauty, I embarked on a journey to create a video that not only highlighted the culture of the Silk Road but also navigated the delicate balance of appeasing the Chinese government.


Solution: My response to the challenge was a YouTube documentary capturing my experiences in three Silk Road cities, devoid of politics or gimmicks, focusing solely on the people and their homes. Through captivating footage and a humorous narrative, I showcased the richness of the Silk Road. The result was a powerful video that not only met its objectives but also contributed to a remarkable seventy percent increase in overall engagement and activity for OMF International. Four years on, the video continues to educate and inspire.

Project: Wagon Train Promo (Ad)

Brand: Hume Lake Christian Camps

Experience the joyous journey at Hume Lake Christian Camps’ elementary school summer camp in ‘Wagon Train Promo (Ad),’ a captivating 2015 creation that seamlessly intertwines fun and spirituality, enticing churches and families to embrace the adventure for their young ones

Challenge: Craft an engaging and spirited promotional video for the elementary school weeklong summer camp that not only exudes fun but also embraces the spiritual essence, to entice more churches and families to send their elementary school kids to experience the adventure.

Solution: By capturing compelling footage throughout the summer, I produced a timeless promotional video that immerses the viewer in a day at Wagon Train camp. Created in 2015, this video remains a potent tool, continuing to successfully promote the camp experience.